Fresh Prep

A great solution for the dinner time dilemma

The meal kit industry has boomed in the last 5 years— the industry as a whole is worth over $2 billion in the U.S and rapidly growing in Canada. The trend is catching on, and people are now seeing just how easy and convenient it is to have everything you need for delicious, home-cooked meals delivered right to your door.

Fresh Prep is a Vancouver-based company that’s helping people across the Lower Mainland and Victoria get dinners on the table in just 15 to 30 minutes. Ingredients for new weekly recipes are pre-portioned and pre-chopped and delivered in reusable cooler bags to your home or office so you don’t have to answer the dreaded nightly question, “what’s for dinner?”

Established in 2014, Fresh Prep was co-founded by Husein Rahemtulla, a long-time squash player, who along with his fellow co-founders Dhruv Sood and Becky Brauer, recognized a need for meal kit service that could meet the high standards of quality and convenience demanded by today’s busy consumers, including young families and professionals. 

Since the company was founded in early 2015, Fresh Prep has seen huge growth. From just three full-time employees and 100 customers in the first year of operations to over 150 employees and 20,000 customers, in three years, across Lower Mainland and Victoria, BC, customers continue to flock towards this time-saving “dinner time hack.”

Husein is a member of the Evergreen Squash Club, where you can often catch him playing a game or putting in practice time. A firm believer that sport participation is a key part of a healthy lifestyle, he has proven to be a very capable competitor both on and off the court. Rahemtulla was recently honoured at BC Business magazine’s 30 Under 30 Awards.

“Fresh Prep is excited to be partnering with Squash BC. I’m a strong believer in the importance of keeping active and the positive impacts it has on all aspects of life. Squash has been an important part of my life and I’m proud to be supporting an organization who strives to grow and increase accessibility to the game throughout the province.”

Fresh Prep also lends its support to several other worthy community organizations, including the Open Door Society, Kiwassa Neighborhood House and YWCA Metro Vancouver.

Recipe: Steelhead Fillets and Horseradish Dill Cream with Garlic Butter Yukon Gold Potatoes and Green Beans