In 2015, Squash BC assembled a group of members together to hear their vision for the future of the sport of squash. The resulting Preferred Future vision solely focused on growing the sport was produced and from this foundation a three-year Strategic Plan was developed.


Year 1 2018             OUR GOAL: Stabilization


  • Instituted a new staff sport leadership model - the first of its kind in Canada for an organization of our size
  • Improved member communications making the SQBC newsletter stronger, more efficient and newsworthy
  • Implemented the first-ever member donor campaign in ten years
  • Re-energized the 2019 Provincial Championship suite of properties to align with industry standardized sponsorship

  • Increased the sport profile in the media through a province-wide PR effort garnering over $75,000 in media equivalency values on less than five months
  • Doubled the participant numbers over the previous year by 120% in the annual women's squash week
  • Organized a greater number of Junior Pathway events reaching across the province
  • Planned and coordinated a pilot Roving Coach program in four northern communities generating new participation and a spiked level of awareness from media in the north


Years 2-5     OUR GOAL: Growth

Squash BC is taking our wins from 2018 and leveraging from this foundation to:

  • Build on the proven success of the Roving Coach pilot in 2018 to activate a province-wide Roving Coach plan-of-action that will increase the number of coaches and equipping them to drive the growth of the game in their own communities
  • Recruit a stable of community champions and equipping them with the tools to inspire and recruit participants and volunteers as well as support the new army of coaches in each BC community

  • Optimize the presence of the sport of Squash in all BC communities through the delivery of a province-wide multi platform BC Squash Week awareness campaign
  • Engage the province’s squash communities and help them sustain vibrant facilities through direct support tools in addition to identifying communities with squash facility potential
  • Build on the communications program through increased social media with the focus on messages targeted at specific groups like clubs, officials, coaches and potential membership
  • Continue to strengthen our Junior Pathway and Officiating core programs
  • Grow a stronger group of recreational and high-performance events for all ages and levels of players
  • Create a vision pathway for a Squash Centre of excellence